Lana Del Rey’s fashion style has gone through various transformations over the years. Initially recognized for her romantic, 1950s Americana aesthetic, she has since explored different looks, including a more modest and domesticated style, as well as a flower-child vibe.
However, her recent fashion choices indicate a shift towards a more casual and down-to-earth approach, reminiscent of a midwestern mom’s fashion sense. Her outfits now feature Keds, floral knitwear, and bootcut jeans, embodying an American style that is distinct from traditional Americana.
In a world where prominent pop stars are often seen sporting high-end designer brands, it’s worth noting that Lana Del Rey frequently opts for clothing and accessories that one might find at affordable retail stores like Target or T.J. Maxx.
This departure from high fashion has even led some of her fans to affectionately refer to this period as her ‘Maxxinista’ phase. At the recent Grammys, Lana fully embraced her Maxxinista sensibility by proudly stating that she had purchased her dress “at the mall” just before the event. The Aidan Mattox gown she wore, valued at $600, was an off-the-rack find that she had only slightly tailored at the waist.
This choice perfectly encapsulated Lana Del Rey’s signature style. Despite previously expressing a desire to distance herself from American imagery following Trump’s election, her decision to buy a last-minute dress from Macy’s for an event she was already disinterested in was a quintessentially American move.
It showcased her ability to effortlessly blend her personal style with an unpretentious, accessible aesthetic. By embracing this Maxxinista period, Lana Del Rey reaffirms her uniqueness as an artist and fashion icon.
